What’s Right and Wrong With Your Website? – Today’s Veterinary Business Magazine

An up-to-date, well-designed website is crucial for any successful veterinary practice. Yours should possess all the elements that resonate with visitors and not make them say, “Next.” What are some practices doing right when it comes to their online presence? It all starts with the aesthetics, feel and content. Find out which checkboxes your practice can mark off when updating your website in the coming year.

What Are Veterinary Practices Doing Right?

1. Using Advanced Forms

When pet owners navigate your website, they’ll go through a series of steps before wanting to book an appointment. They might read your content, perhaps look through the photo gallery showcasing your clinic, employees and patients, and then decide to be a new client. To make the process as seamless as possible, user-friendly online forms help get their feet in the door. Advanced forms can be used for booking appointments, of course, but also for boarding requests, prescription refills, patient histories and…

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