What’s a Content Marketer? Exploring Skills, Roles, and Salaries

So you want to be a content marketer? Or perhaps you want to hire one? Well, strap yourself in for the full lowdown on this exciting industry.

Content marketing is based on creating, publishing, and distributing content to a specific target audience. Online content marketers are the people who help plan, create, and publish this content.

We explored the essential skills and responsibilities of content marketers, along with job titles and salaries. To do that, we analyzed 10,000 content jobs listed on Indeed.com. Read on to learn more.

What Is Content Marketing?

Content marketing is the practice of attracting a relevant audience to a website or blog. This is achieved through valuable, actionable information or insights.

Encouraging potential clients to engage with your content—for example, by signing up for mailing lists or downloading guides—drives them closer to a sale.

The purpose of content marketing is to build a strong relationship with your target audience. Content should address their needs and interests rather than simply promoting your products or services.

Who Is a Content Marketer?

A content marketer is a wide-ranging role that incorporates researching, planning, creating, and distributing content for businesses of all sizes.

The goal of a content marketer is to attract leads and turn them into customers through educational, valuable content.

Their main job is to create content such as blog posts, articles, social media updates, videos, e-books, white...