What we can learn from past and present Google algorithm updates – Search Engine Land
Disruptive algorithm updates have shaken up Google’s SERPs over the years.
Remember Penguin, Panda, Caffeine and May Day?
Google’s updates typically begin as a narrow attempt to solve an individual problem, then broaden and gain names before being absorbed into the core ranking algorithms.
Despite the dynamic nature of search, Google’s commitment to tackling spammy web content remains unchanged.
Understanding Google’s search psyche becomes crucial as AI revolutionizes search and our lives.
Let’s examine the common threads between Google’s past and present updates to understand the actions and content that Google values.
Google Search Generative Experience vs. Knowledge Panel
This is perhaps the most obvious comparison we can draw. These two updates are broadly similar in how those in the search community reacted to them.
Recently, we have Google’s Search Generative Experience preview. We also have various articles from Google, bringing SGE and Bard (Google’s AI product) closer…
The post What we can learn from past and present Google algorithm updates – Search Engine Land first appeared on SEO, Marketing and Social News | OneSEOCompany.com.
source: https://news.oneseocompany.com/2023/07/24/what-we-can-learn-from-past-and-present-google-algorithm-updates-search-engine-land_2023072448025.html
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