What to Watch Out For in 2024

Artificial intelligence (AI) is a game-changer in digital agencies, offering amazing tools and insight, as well as a whole new way of thinking about business.

But as we ride this wave into 2024 and AI turns from a potentially frightening and unknown new technology into everybody’s trusty office sidekick, it’s smart to watch out for potential pitfalls. Let’s run through five potential areas where issues might crop up.

1. Data Privacy and Security Concerns

This is a major area for agencies to keep an eye on. In the era of AI, handling sensitive client information has become more complex. Online AI tools and software are a major source of data theft and spyware, targeting busy employees hoping to speed up tasks. The risks in this area require digital agencies to assess and upgrade their security measures where necessary, as well as educate staff on potential risks.

Strict access controls ensure that only authorized personnel have access to sensitive data, reducing the risk of internal breaches. Keeping up-to-date with the latest security technologies is another critical step, as cyber threats are constantly evolving.
Any AI tools used by agency staff should be vetted thoroughly to minimize the risk of data leakage. Regular training sessions for staff on data privacy, conducting privacy impact assessments, and having a dedicated privacy officer can go a long way in ensuring compliance.

Finally, compliance with any relevant local privacy laws, like GDPR and CCPA, is not...