What to Expect and How to Prepare?

In this article, our agency WGG will tell you about the trends in marketing for 2024. The world of digital advertising is constantly changing, and 2024 will be no exception.

Against the backdrop of rapid technological development and ubiquitous Internet use, trends in targeted advertising will continue to evolve next year. However, if you’re prepared for these shifts, you can stay a step ahead of your competitors. Here are some of the most important targeted advertising trends to watch for in 2024:

1) Increased Importance of Contextual Advertising

Contextual advertising is an advertisement that appears on pages related to the subject of the product or service you offer. In 2024, contextual advertising is expected to become even more valuable for marketers. This is because users perceive contextual ads more positively than other forms of advertising, and they are more likely to click on ads displayed in the context of their interests.

View of the 1st screen when searching for iPhone shop in Google

View of the 1st screen when searching for iPhone shop in Google

2) Use of Machine Learning and Artificial Intelligence

Machine learning and artificial intelligence technologies are playing an increasingly significant role in targeted advertising. In 2024, many companies will utilize machine learning algorithms to analyze their customer behavior and determine the most effective targeting strategies. Additionally, artificial intelligence will be used to create more accurate...