What to do when Google won’t take ads for your products – Digital Commerce 360

That’s the problem e-bike retailers face now that Google has strengthened enforcement of a rule that bars ads for virtually all electric bikes sold in the U.S. Retailers can risk Google suspending their account, advertise on other channels or find work-arounds to a policy the e-bike industry finds puzzling.

Erik Saltvold has been selling bicycles since 1977 when at age 13 he set up shop in his parents’ barn in Minnesota in 1977 selling refurbished bikes. At that time, all it took was word of mouth and a handmade sign by the side of the road to bring in customers.

Nowadays, he relies heavily on Google to attract bike enthusiasts to his 33 brick-and-mortar stores in eight Midwestern states and to his ecommerce site, EriksBikeShop.com. In particular, he places ads on Google Shopping that include a product’s image, description and price. He also uses Google’s local inventory feature that allows him to show what he has in stock to consumers searching for bikes near his stores, helping to…

Read Full Story: https://www.digitalcommerce360.com/2022/07/01/what-to-do-when-google-wont-take-ads-for-your-products/

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