What They Do and How to Become One

What Is an SEO Strategist?

An SEO strategist is responsible for creating and executing strategies to optimize a website’s visibility and ranking on search engine results pages (SERPs). Their role involves conducting keyword research, analyzing website performance, implementing on- and off-page SEO techniques, and monitoring data to make informed decisions.

The goal is to enhance organic traffic, increase domain authority, improve user experience, and ultimately drive more relevant visitors to the website, aligning with the client’s objectives and target audience.

Here’s a quick overview of common SEO strategist tasks:

• Researching keywords to identify opportunities that align with content pillars and broader business goals
• Auditing or optimizing existing content and identifying new traffic opportunities
• Scrutinizing web page data for areas of improvement (e.g., an underperforming landing page missing relevant keywords)
• Finding opportunities for paid search campaigns to help drive traffic and revenue
• Sizing up the competitive landscape to find areas where clients can get ahead

An SEO strategist shares many of the same responsibilities as an SEO specialist. However, a strategist is usually more involved in creating long-term plans, prioritizing high-level activities, and collaborating with other departments like marketing or engineering.

SEO specialists are in charge of executing these activities, such as making technical website changes.

What Does an SEO...