What They Are, Types, & How They Work

What Is Display Advertising?

Display advertising is a type of advertising that helps you visually showcase your brand or product on various online platforms.

It encourages users to take specific actions. Such as clicking to visit a landing page, filling out a form, or making a purchase.

Here’s a display ad example from Forbes’ homepage:

Display advertising allows you to use a mix of text, images, and videos to get your message across.

It’s also highly scalable.

You can reach a broad audience. Or focus on a niche market by customizing your display ads to show up for specific groups of people based on what they like, where they browse, and who they are.

Display Ads vs. Search Ads

Display ads appear online when users are already browsing. They show up based on topics and users’ interests.

On the other hand, search ads target users looking for products, services, or information similar to what you offer. They appear based on users’ search queries.

Here’s an example of search ads:

This fundamental difference allows display ads to nurture long-term brand recognition. While search ads help achieve immediate conversions.

Here’s an overview that explains what display ads are and how they differ from search ads:

Benefits of Display Advertising

Enhanced Brand Visibility

Display advertising puts your brand in front of a large audience. By strategically placing your ads on websites that align with your target market.

This can help you increase brand awareness.

Targeted Reach

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