What They Are & How to Write Them

What Is an SEO Product Description?

An SEO product description is written content that’s designed to inform shoppers about a product, convert shoppers into customers, and increase the product’s visibility in unpaid search results. Ecommerce sites can use SEO product descriptions on product pages to rank higher for relevant keywords in Google.

For example, here’s a product description from Hydro Flask:

This helps the page rank for keywords like “64 oz water bottle”:

This keyword alone gets 9,900 searches per month, according to Semrush’s Keyword Overview tool. And it has commercial search intent (i.e., users are doing research before making a purchase decision).

So, you can see the value in doing SEO for product pages.

You can also use SEO product descriptions in other locations, such as:

How to Write SEO Product Descriptions

Learn how to write a product description that generates organic traffic and conversions.

Here are seven best practices:

1. Optimize for Target Keywords

When doing SEO for products, target keywords are search queries you want to rank for.

Using target keywords in product descriptions can help you rank higher in search results. Because it helps prove your product is relevant to the user.

To find what people search on Google, perform keyword research with Semrush’s Keyword Magic Tool.

Enter a word or phrase related to your product.

Then, choose your country and click “Search.”

You’ll see keywords that contain your starting term(s) or a close...