What It Is, Why It Helps, and How to Do It

What Is CRM Integration?

Businesses today use dozens (sometimes hundreds) of applications in day-to-day operations. Customer relationship management (CRM) integration ensures customer data flows seamlessly between those tools.

With effective CRM integration, you can understand and meet your customers’ needs more effectively. Even when communicating with them across several channels.

For example, say you run a small business. You might use a website form to collect leads, an email tool to communicate with customers, and a social media platform to interact with them.

Instead of managing customer data on all these tools separately, you can integrate them with a CRM system like Semrush CRM.

The result?

When someone fills out a form on your website, clicks on an email from your company, or interacts with your brand on social media, the CRM records it automatically.

The data about those interactions becomes available across a variety of connected systems.

What Are the Benefits of CRM Integration?

CRM integration centralizes all your business and customer data, and creates a more complete picture.

A central hub makes it easy to find customer preferences, past interactions, and internal communication records.

Here are some other benefits of CRM integration:

Improves Customer Experience

With CRM integration, you can create a unified customer view.

A unified customer view lets you anticipate customer questions before they’re asked. Respond to leads more effectively. And...