What It Is & How to Submit One

There are lots of ways you can improve your Shopify website’s SEO.

But one of the best things you can do is leverage your sitemap. Which is especially easy if you have a Shopify website.

In this post, we’ll go over how to find and submit your Shopify sitemap. And a method to keep your sitemap updated and optimized for better search engine visibility.

Let’s start with the basics.

What Is a Sitemap & Why Does Your Shopify Store Need One?

A sitemap is a file that lists all the important pages on your website.

It acts as a directory for search engine crawlers (and for users, depending on the format) to help them easily navigate your website. And ensure they understand your website’s architecture and the relationships between the pages.

Here are the two main types of sitemaps:

• XML sitemap: A sitemap that’sused by search engine crawlers to discover pages
• HTML sitemap: A sitemap that looks like a standard webpage with all important pages listed to help users easily navigate the website

XML sitemaps provide additional information about URLs, such as when they were last updated and whether there’s an alternative version.

Here’s an XML sitemap example:

And here’s an HTML sitemap example.

HTML sitemaps can also improve your internal linking. Which contributes to your overall SEO performance.

But for most Shopify stores, the header navigation bar contains links to all important pages. Meaning there’s rarely any practical need for an HTML sitemap if you have a Shopify...