What It Is & How to Implement It

What Is Organization Schema?

Organization schema is a type of structured data. It gives search engines information about your organization or business.

Structured data is information in a standardized format that is easy for both humans and software to read.

Schema markup is a vocabulary for creating structured data. It defines certain values within the HTML code of your site to provide specific information to search engine crawlers.

In organization schema, these values relate to a business or organization. You might have heard it called company schema.

Pro tip: Check your schema implementation with the Site Audit Tool

Why Is Organization Schema Important for SEO?

Organization schema helps search engines understand your company.

While structured data isn’t a ranking factor itself, using it can make it easier for search engines to show your webpage for relevant queries.

Organization schema also helps improve your company credibility–both for search engines and searchers.

It can also help Google display your business information as a rich result or knowledge panel—with images, links, and additional information. Like this:

This makes your search appearance more attractive and informative for users. They can easily see what you do and engage with you.

It can also help your business take up more space in the search engine results pages (SERPs). This can give you an edge over your competitors.

How to Implement Organization Schema

To implement organization schema, you need to...