July 03, 2023  SEONews
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What It Is & How to Do It Right in 2023


Broken link building is the process of finding dead links on other websites and convincing web admins to replace them with working links to your website.

A link is “broken,” “dead,” or “invalid” when it points to a page that’s inaccessible.

Like this:

Usually, you’ll look for links to external pages that return 404 Not Found errors. This HTTP status code indicates that the page was deleted. You can offer the linking site an alternative resource to link out to.

However, you can look for other kinds of broken links. And work to inherit them.

Broken link building can be an effective way to earn links from external domains (known as backlinks).

In addition to driving valuable referral traffic, backlinks can benefit your SEO. Because Google treats certain types of backlinks like votes of confidence.

The higher the quality and quantity of backlinks you have, the more authoritative your site is perceived to be. And that can lead to higher search engine rankings.

Broken link building can have a higher success rate than other link building tactics. Because you’re helping web admins solve an issue on their site. And providing a reason to link to you.

Plus, the strategy can help you:

  • Earn backlinks on pages with established traffic and authority
  • Inherit links that previously pointed to competitors
  • Generate link bait ideas (i.e., link-worthy content ideas)

Learn how to do...



source: https://news.oneseocompany.com/2023/07/03/what-it-is-how-to-do-it-right-in-2023_2023070347113.html

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