What It Is & How to Create One

What is a Unique Value Proposition

A unique value proposition (also called a UVP or value prop) is a clear statement that communicates the value of your product or service. It describes the benefits of your offer, how it solves customers’ problems, and why it’s different from other options.

Your UVP meaning is your answer to a simple question: why should a customer choose you over your competitors?

The unique value proposition for Semrush for Agencies appears on this landing page:

Customers typically compare several products or services before they decide on one.

Your UVP sets you apart from the competition.

It should be the first thing a visitor sees on your website homepage, product pages, and landing pages. And a cornerstone of your marketing campaigns.

A Unique Value Proposition is Not a Mission Statement or Tagline

A UVP tells customers what you offer and why they should choose you. Mission statements and taglines influence customers in a similar way.

But there’s a difference in how they work compared to a value proposition.

A mission statement is your purpose for being. It describes your business goal.

For example, here’s Nike’s mission statement:

“To bring inspiration and innovation to every athlete in the world.”

A tagline (or slogan) is a short, memorable line that captures the idea of your brand:

Here’s Nike’stagline:

“Just Do It”

Mission statements and taglines are important marketing messages for your business, but they aren’t interchangeable with your...