What It Is & How to Create It

What Is Evergreen Content?

Evergreen content is continually relevant to readers over an extended period of time—often several years.

It typically addresses common problems or questions many people have. And it doesn’t need frequent updates to remain relevant.

For example, a blog post about “how to write a book” is evergreen. The information doesn’t change and it’s a topic people will be interested in long term.

Seasonal vs. Trending Content vs. Evergreen

Seasonal content is only relevant at specific times in the year. Like content about Halloween or other time-specific holidays.

Trending content is only relevant for a brief period of time. But the interest in the topic will slow down eventually.

For example, the interest for “Orange is the New Black” (a TV show) petered out after the show ended:

Evergreen content remains more relevant compared to trending and seasonal content. It is not:

• A press release
• News and current event articles
• Research reports on topics that are outdated quickly
• Holiday-specific content

Formats and Examples of Evergreen Content

Evergreen content comes in many different formats. The most widely used formats are:

• How-to guide or tutorial: A list of instructions to complete a specific task or learn a new skill
• FAQ: A piece that addresses common questions and problems in your niche
• Guide: A comprehensive resource that provides in-depth information on a specific topic
• Listicle: A curated list of tips, recommendations, or resources relevant to...