What It Is & How It Works in 2023

Getting people on your website via social media posts and content that appears in search results can take months.

But you can acquire paid traffic in a matter of days.

In this post, we’ll discuss how paid traffic works and how it compares to organic traffic. And offer some tips to ensure your paid campaigns deliver the best results possible.

But first, some basics.

What Is Paid Traffic?

Paid web traffic is all visitors who land on your website by clicking on an ad you’ve paid for.

Paid ads can appear in various locations across the web. Including search engines, social media platforms, websites, and apps.

They can also appear in multiple formats, such as:

• Paid search results (typically labeled ‘Sponsored’ or ‘Ad’)

• Sponsored social media posts
• Display ads (which often appear as banners on websites)
• Shopping ads (which appear as product listing ads in Google’s search results)

• Affiliate links (where publishers earn a commission for referring their audience to a product or service)
• Video ads

Paid traffic campaigns let you target specific segments of your target audience, helping you generate more brand awareness, traffic, and sales. Most paid ads direct visitors to purpose-built landing pages that are optimized to drive conversions.

Paid ad campaigns can be an extremely valuable addition to your broader marketing strategy. Especially when you consider they can help drive more traffic and conversions almost immediately.

How Paid Traffic Works

Paid traffic campaigns...