What It Is and How to Drive Traffic

It’s surprisingly easy for awesome content to generate few or no returns.

For a blog article, social media post, podcast, or any other type of content to perform well, it must reach the right people. Only then can it drive high-value traffic, boost conversion rates, and help you grow.

In this article, you’ll learn about content amplification: what it is, how it gets the right eyes on your site, and how to get started.

What Is Content Amplification?

Content amplification is the process of using online platforms and other channels to reach a larger or more targeted audience with your content.

The process involves multiple strategies and techniques, all with the goal of generating web traffic. Typical amplification tactics include online advertising, influencer partnerships, email marketing, and guest posting.

For example, in this ActiveCampaign marketing email, the brand promotes a selection of recent blog, event, and case study content:

After creating helpful content, the brand uses email to share it with people who might have missed it on their website.

By segmenting its audience, ActiveCampaign can ensure subscribers only see content that’s relevant to them. That way, it’s more likely to engage readers and generate traffic to the ActiveCampaign website.

Why You Should Use Content Amplification

There’s more to content amplification than showing off your hard work.

When you amplify high-quality work effectively, you can build brand awareness, solidify relationships, and...