What it is and how it works

What is content syndication?

Content syndication is a marketing strategy that involves republishing your content on other sites or platforms. This helps you reach a larger audience.

In some cases, third-party sites may syndicate your content in its entirety. Or they might publish an excerpt or edited version.

The publisher must always credit the original creator and include a link. Like this:

please note: A content aggregator automatically compiles links to content. Rather than republishing content with permission. Therefore, content aggregation does not fall under this content syndication definition.

What are the benefits of content syndication?

By syndicating content, you can distribute content to new audiences. So you can maximize your investment in content creation.

Work with relevant content distribution partners, digital publishers or industry influencers to increase brand awareness among your target audience. And establish your brand as a trusted, authoritative voice in the industry.

Additionally, the publisher may include a link to your site. Which can drive referral traffic and benefit your SEO. Because Google allows certain types of external links (known as backlinks) as “votes of confidence.”

One potential problem related to content syndication is that Google may not show up in search results. At least not in the way you might want it to be displayed.

Google doesn’t want to cater to searchers duplicate results. So it will display the version it considers “...