What It Is + 15 Tips for Success

What Is Content Writing?

Content writing is the process of creating text-based content—such as blog posts, ebooks, and newsletters—usually for digital marketing purposes. The idea is to write content that informs, educates, and entertains your target audience to increase the chance they later become customers.

In addition to crafting copy, content writers are usually responsible for:

Written content may also include non-text elements, such as images and videos. Which the writer may produce themselves or in collaboration with a teammate.

15 Content Writing Tips

Here are 15 content writing tips every marketer should know:

1. Pick a Relevant Topic

When writing content, you need to pick a topic that’s relevant to your brand and your target audience.

By focusing on relevant topics, you can build a reputation as a subject matter expert. That way, potential customers are more likely to engage with your business.

Plus, focusing on relevance and showcasing your knowledge can help with your search engine optimization (SEO):

Google wants to rank sites that demonstrate Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T). And you can only do that if you know what you’re talking about.

Find popular and trending topics in your industry with Semrush’s Topic Research tool.

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