What Is White Label SEO? A complete guide to SEO Outsourcing

What Is White Label SEO and How Does It Work?

White label SEO is when an agency provides SEO services to clients under its own brand but has a third-party agency, consultant, or freelancer fulfill them.

It’s a cost-effective way to meet demand, expand your range of services, or fill skill gaps.

For example, a small digital marketing agency has 20 clients who each need four blog posts per month. They want the articles to rank well in Google and increase search engine traffic to their site.

The agency doesn’t have in-house SEO expertise, so they hire outside providers to help them produce the 80 articles per month.

The white label provider takes the brief, writes the articles, and hands them over to the agency. The agency then delivers them to the clients at a markupprice for a healthy profit margin.

The clients are happy. And the agency takes the credit.

Who Handles What in the White Label SEO Relationship?

Depending on the deliverables, a white label SEO partner can be an ad hoc service provider or an extension of your agency.

In the example above, the clients ask the white label provider for a specific service: articles. The agency outsources that one service to meet demand.

The marketing agency manages everything else. Like the relationships with the clients, account management, uploading content, tracking performance, etc. And it uses the white label writing service when necessary.

But the relationship can be more than that. White label services can become a part of...