What Is the Future of SEO in 2024? 8 Critical SEO Trends to Know

The future of SEO is trending towards a more user-centric, ethical, and technically advanced approach.

Why?

• The rise of artificial intelligence (AI) and machine learning in search engines enables them to comprehend user intent better and deliver more relevant results
• Google prioritizes Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T), advocating for ethical, high-quality content production
• AI (like ChatGPT) is shaping SEO to be more conversational

Understanding these trends can help you rank higher, generate more traffic, and connect with more potential customers.

1. Google Search Generative Experience (SGE)

What to Know

Search Generative Experience (SGE) is Google’s AI-powered search experience.

Google SGE provides an AI-generated result to many search queries, which appears at the top of the search engine results pages (SERPs).

As it becomes more ubiquitous, it will likely change how users interact with the search engine. And it will also change how sites are optimized to generate impressions and traffic.

SGE enhances user interactions by delivering clear, concise answers to the user’s search query. It also provides relevant visuals and a conversational engagement model.

To be clear—it’s not a chatbot like ChatGPT.

Instead, when you perform a search on Google, an AI-powered result appears.

The snapshot includes relevant links to some of the underlying sources and additional prompts to further explore the topic.

Picture Google evolving into a...