What Is Technical SEO? Basics and 10 Best Practices

What Is Technical SEO?

Technical SEO is the process of optimizing a website for search engines, but it can also include activities meant to improve user experience.

Common tasks associated with technical SEO include the following:

• Submitting your sitemap to Google
• Creating an SEO-friendly site structure
• Improving your website’s speed
• Making your website mobile-friendly
• Finding and fixing duplicate content issues
• Much more

In this post, you’ll learn the fundamentals and best practices to optimize your website for technical SEO.

Let’s dive in.

Why Is Technical SEO Important?

Technical SEO can greatly impact a website’s performance on Google.

If pages on your site are not accessible to search engines, they won’t appear or rank in search results—no matter how valuable your content is.

This results in a loss of traffic to your website and potential revenue to your business.

Plus, the page speed and mobile-friendliness of a website are Google-confirmed ranking factors.

If your pages load slowly, users may get annoyed and leave your site. User behaviors like this may signal that your site doesn’t create a positive user experience. As a result, Google may not rank your site well.

Understanding Crawling

The first step in optimizing your site for technical SEO is making sure search engines can effectively crawl it.

Crawling is an essential component of how search engines work.

Crawling happens when search engines follow links on pages they already know about to find pages they...