What is social media marketing? – Search Engine Land

The Arab Spring protests kicked off on December 17, 2010.

For two years, dictatorial governments across Tunisia, Libya, Egypt, Yemen, Syria, and Bahrain were challenged by their long-oppressed people.

This chain reaction also led to uprisings across Morocco, Iraq, Algeria, Lebanon, Jordan, Kuwait, Oman, and Sudan.

Social media’s ability to both mobilize and catalyze individual experiences in real time played a central role in empowering the masses to fight for their perceived injustice.

Then, on the other end of the spectrum, you have rampant disinformation.

Just like that – in the blink of an eye – social media goes from hero to villain.

And that’s only part of the reason why social media marketing continues to be misunderstood (at best) or divisive (at worst).

Because to understand how to do social media marketing properly, you first need to understand what social media is (and isn’t).

What does social media marketing mean? (And why is it important?)

Social media is a catch-all…

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source: https://news.oneseocompany.com/2022/11/17/what-is-social-media-marketing-search-engine-land_2022111735960.html

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