What is short-form content? Your guide to when and how to use it – Search Engine Land

While long-form content is the gold standard in content marketing, that doesn’t mean you should ignore or overlook short-form content.

There’s a time and a place for both types.

In general, short-form content is best for when you want to share an opinion, pass along important news or updates, or provide a bite-sized nugget of value.

However, there’s a right way and a wrong way to create short-form content – and a right time and a wrong time to publish it.

Created and published right, it can help supplement your longer content pieces by drawing a wider audience and building brand awareness.

Particularly, platforms like Instagram and Facebook are focused on serving short-form videos to users, so these types of posts get more views and shares.

That means short-form content is a great way to get new audience members and leads introduced to your brand. After that, your long-form content pulls double-duty to nurture and convert them.

So, what are all the possibilities for short-form…

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