What is organic SEO and how to get started

What is organic SEO?

Organic search engine optimization (organic SEO) describes actions to improve your search engine ranking without paying for advertising.

In the search marketing industry, paid search refers to text ads placed through a service such as Google Ads, while organic search refers to the non-paid results that appear on a search engine results page (SERP).

Here is an example of the first two organic search results for the query, hypoallergenic jewelry:

Improving your site’s organic SEO can include:

• Keyword research to discover what your customers are looking for
• Content creation to have pages on your website that answer those searches
• On-page optimization to ensure that the content on your site is structured in a way that both humans and search engines can understand
• Competitor research to understand what works for similar sites and plan how to outcompete them in the rankings
• Technical auditing to discover and correct any problems in the website’s code that negatively affect the experience on the website
• Outreach and link building to grow connections and backlinks that will drive more people to your site and improve your site’s authority

These are just a few examples of what you can do to improve your search engine rankings and of course get your site in front of the right audience. What might work best for you depends on your target audience.

Let’s talk more about organic search optimization and how to use it to your advantage.

Why is organic...