What Is Omnichannel Marketing? Meaning, Tips, + Examples

Omnichannel marketing is a marketing strategy that uses multiple channels to improve the customer experience across various touchpoints. The focal point is the customer, and the marketing channels are integrated.

When using this approach, marketers provide customers access to products and services across various channels, platforms, and devices.

For example, instead of offering customer support only on desktop, you can offer support via email, phone, Facebook Messenger, and live chat on your website.

Pet supply brand Chewy does exactly that. The company offers many ways for customers to get in touch with customer support.

Additional omnichannel marketing examples include:

• Using tablets in your physical storefront to provide up-to-date product information to customers
• Sending an offer to customers via text when they physically enter your brick-and-mortar store
• Sending emails or texts to customers who abandon their cart on your website

In the above examples, a customer receives just as good of an experience regardless of which channel they use. Which is the goal of omnichannel marketing.

Omnichannel Marketing vs. Multichannel Marketing

Multichannel marketing means the user can access a variety of channels to interact with your company. Like your website, social media accounts, emails, advertising, etc.

But these channels aren’t necessarily connected.

For example, a company might have a website, a Facebook page, and a Twitter account. They can engage with customers on...