What Is Newsjacking: 5 Examples That Get It Right – Search Engine Journal
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It’s estimated that the average social media user spends roughly two and a half hours per day on social media.
So thanks to tactics like newsjacking, becoming top of mind for users has never been easier for brands.
In many instances, brands have used newsjacking to put themselves in the middle of the conversation and demonstrate their media prowess.
However, attaching your brand to a viral story and being tone-deaf on certain issues can land you straight in the middle of a tweetstorm of criticism.
So how should brands approach viral news stories, and is it worth it to newsjack?
Creating a successful newsjacking strategy can yield significant benefits for any brand. But it all comes down to execution.
What Is Newsjacking?
Newsjacking is a common media strategy wherein a brand markets itself using a viral news story.
For…
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