What Is Market Intelligence? (Strategies & Tools for Your Business)

What Is Market Intelligence?

Market intelligence refers to gathering and analyzing data about your business’s market. This data can cover competitor insights, consumer behavior, market trends, and the broader industry landscape.

The core goal of gathering market intelligence is to equip businesses with insights that drive strategic decision-making.

Whether a company is launching a new product, penetrating a new market segment, or trying to outsmart competitors, market intelligence can help them make the right decisions.

Companies can gather marketing intelligence data through various means. These can include market research, surveys, interviews, statistics, and reports. And tools like Semrush .Trends and Customer Surveys.

For best results, companies should combine market intelligence with their own expertise and experience. This adds context to the data. Which leads to better insights.

Market Intelligence vs. Business Intelligence

Many people confuse market intelligence with business intelligence. But they aren’t the same thing.

Business intelligence covers company-specific data. Whereas market intelligence takes a broader view.

Business intelligence shows you how your company is performing and where you can improve. It can help you figure out what drives business, where you can cut costs, and where you should invest additional resources to boost revenue.

Market intelligence looks at the bigger picture. It can help you answer key questions, like:

• What do my customers...