What Is Link Bait? 6 Real-World Examples + Link Bait Ideas

What Is Link Baiting?

Link baiting is when you create a piece of content so valuable that other sites want to link to it.

Good link bait doesn’t just earn a few links here and there. It can bring in hundreds—or even thousands—of high-quality links.

Getting high-quality backlinks is a proven way to rank higher on Google. As it increases your website’s authority.

Link bait can earn you links naturally. Meaning publishers choose to link to your content—without you reaching out and asking for links.

It achieves this by being highly captivating, useful, unique, or provocative. It serves both the audience reading it and the website linking to it. Link bait can take on many forms, including as a:

• Research study
• How-to guide
• Opinion piece
• Infographic
• On-site tool

But that’s just to name a few (we’ll share more examples of link bait later).

One of the major appeals of link baiting in SEO is that it’s a scalable solution. Some other link building strategies, like answering HAROs or broken link building, depend on opportunities being available. And you reaching out directly to publishers.

Link baiting can produce exponential returns on a single piece of content by being shared and linked to over and over again.

Is Link Bait Important for SEO?

Using link bait to get quality links to your website is a great way to supercharge your SEO efforts. Links continue to be one of Google’s core ranking factors, with the company saying:

…one of several factors we use to help determine...