What Is It & How to Do It

A lot of people overlook homepage SEO.

But they shouldn’t.

In this guide, we’ll discuss what homepage SEO entails. And what homepage SEO is, why it’s important, and how to do it. Step by step.

What Is Homepage SEO?

Homepage SEO is optimizing your homepage for Google and other search engines. And, done well, it can increase your entire website’s organic traffic and improve your search engine rankings.

SEO for your homepage involves various tactics to get your homepage in front of searchers.

For example, using targeted keyword research, writing optimized content, applying technical SEO tactics, and building backlinks.

Below, we’ll cover exactly how you can put these tactics into practice.

Why Is Optimizing Your Homepage’s SEO Important?

Optimizing your homepage’s SEO is important because it can:

• Strengthen website authority (how reputable your website is)
• Facilitate navigation to other high-value pages
• Help you rank for target keywords and branded keywords (search terms that include your brand name or variations of your brand name)

But your homepage is about more than just ranking for certain keywords. It’s the gateway to your website—many visitors’ first impression of your business.

So, a lot of people overlook the SEO potential of their homepages and just focus on the branding aspect.

But both branding and SEO are important for your homepage.

Effective homepage SEO...