What Is It & How to Create One

What Is a Google Ads Account?

Before we dive into the Google Ads account, let’s quickly talk about Google Ads.

Google Ads is a pay-per-click (PPC) advertising platform that allows businesses to promote their products and services across the Google Network.

The Google Network consists of two groups:

• Search Network: Lets you advertise on Google Search and other search platforms like Maps and Shopping
• Display Network: Lets you advertise on the Google Display Network (GDN), consisting of millions of websites, apps, and videos

Here’s an example of a search ad.

And here’s an example of a Google Display Network Ad:

You need a Google Ads account to create and manage ad campaigns.

A Google Ads account also gives you access to various tools and features to create tailored campaigns for specific audiences. And lets you measure those campaigns’ performance.

How to Create a Google Ads Account and Set Up Your First Ad Campaign

Setting up a basic Google Ads account is pretty straightforward.

Here are the things you need to create one:

• A regular or business Google account. If you don’t have one, sign up for it.
• A business website
• A specific landing page you want to promote (You need this to create campaigns.)

Here’s a step-by-step process to set up your Ads account.

1. Sign In to Your Google Account

First, sign in to your Google account and open the Google Ads homepage. Then, click “Start Now.”

Google will confirm that you are using the right account for ads. If you are, click “...