What Is It & How Does It Work?

If you’re looking for innovative ways to connect with your target audience, consider geofencing.

Geofencing is the use of technology to create a virtual perimeter. It’s used in marketing to identify and connect with potential customers based on their proximity to a particular location.

In this article, we’ll cover what geofencing marketing is, how it works, real-world examples, best practices, and more to help support your digital marketing efforts.

Let’s start.

What Is Geofencing Marketing?

Geofencing marketing is a location-based marketing technique that involves defining virtual boundaries (or “geofences”) around physical locations. Like stores, events, or neighborhoods.

When someone with a mobile device enters these boundaries, that serves as a trigger. And with the right strategy, setup, and implementation, your business can send personalized ads or notifications to them.

How Geofencing Works

Using geofencing for marketing hinges on a combination of technologies, including the global positioning system (GPS), mobile networks, and Wi-Fi.

For example, you could work with a development team to implement geofencing in your own custom app—Microsoft and Google have lots of documentation for developers on this.

But that type of investment isn’t feasible for most small- and medium-sized businesses.

A much simpler approach is to run location-based ads via Google or social media. With this approach, you’re taking advantage of the geofencing capabilities already built into...