What is it and how to get and claim one
What is a Google Knowledge Panel?
A Google Knowledge Panel is an information box that appears on Google when people search for entities (people, places or things). They help users get a quick snapshot of factual information.
Knowledge panels can provide searchers with:
- A title and brief summary of the topic
- Pictures of the person, place or thing
- Links to social media profiles and official websites
- Snippets of additional key facts
Amongst other things.
Like this:
please note: Google My Business boxes are not knowledge panels. These are business listings that contain information provided by the businesses.
Like this:
How does Google generate Knowledge Panels?
Knowledge panels are automatically generated and powered by information from Google Knowledge graph (a database of millions of facts).
Google gathered these facts from material shared across the web. And from databases like Wikipedia, Wikidata, Crunchbase and LinkedIn.
Google has a patent which specifically talks about knowledge panels. And it mentions the methodology to generate it.
The overall process is complex, but we can simplify it into four simple steps.
When a user searches for an entity, Google can:
- Identify entities in the search
- Choose a knowledge panel template that matches the entity type
- Fill in placeholders in the knowledge panel template
- Merge search results and the knowledge panel SERPs
Images can also appear in knowledge panels, and Google selects them from different resources.
For...
source: https://news.oneseocompany.com/2023/03/22/what-is-it-and-how-to-get-and-claim-one_2023032242442.html
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