What Is Integrated Marketing? A Complete Guide with Examples

Imagine a video editing software brand.

Their Twitter bio reads: “An affordable video editor for marketing teams at startups.”

And their website says: “Video editor for SMBs and Fortune 500 companies.”

Do you see the difference in how they describe themselves on two channels?

There’s a lack of consistency in their messaging. And it can lead to confusion among their audience.

Integrated marketing helps solve this problem.

In this article, we’ll discuss:

• How integrated marketing can help your business
• How to create an integrated marketing strategy
• How to develop an integrated marketing campaign

Let’s start with the basics.

What Is Integrated Marketing?

Integrated marketing ensures your business delivers a consistent message across all channels. It can enhance your brand recall (how well people remember your brand).

This is achieved through integrated marketing communications, which strategically combine various forms of media—TV ads, print articles, digital content, and even billboards—to create a cohesive brand message.

The idea is to use these media channels in a coordinated manner to ensure your brand message remains unified and consistent. No matter where your audience sees it.

For instance, do you remember Coca-Cola’s “Share a Coke” campaign from 2011?

The company replaced its logo with common names like “John” and “Emily.”

The campaign was a huge hit. It’s also a great example of integrated marketing.

Coca-Cola’s messaging was consistent across TV ads:

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