What is ‘Great Content’? | Koozai

On the whole, great content is largely subjective. It depends on what you’re interested in and what your level of understanding is like. Plus, whether you can make it through an entire piece of content whilst keeping your concentration and absorbing the information within it. We’re generations of skim-readers too, which can have a big impact on whether something is deemed ‘great’ or not. We’re aware this opening paragraph seems to provide more of a problem than a solution, but that’s where we come in with some advice and tips on what can make ‘great’ content.

We believe that great content achieves several things:

• It keeps your attention from start to finish, whether you’re skim-reading or not.
• It answers the questions you have, based on your search queries.
• It serves a purpose.
• It offers the right tone of voice and language based on the topic and target audience.
• It encourages you to find out more or take an action.

So, with these things in mind, if you want to know more about how you can achieve great content for your business, below we’ve provided a number of tips and insights that are sure to help.

For content’s sake

One thing we always recommend that brands never do, is content for content’s sake. Not only does it stand out like a sore thumb as ill-thought-out content or a gap filler, but it doesn’t achieve anything to help your business. What is the data telling you your target market is interested in reading about? Do your research, find out key topics and...