What Is CX Design? — Smashing Magazine

In this episode of the Smashing Podcast, we ask what is Customer Experience design, and how does it differ from User Experience design? Vitaly Friedman talks to expert Debbie Levitt to find out.

Show Notes

Weekly Update

Transcript

Vitaly Friedman: She’s a Customer Experience and User Experience Strategist, Researcher, Designer, and Trainer. She spends most of her time helping companies of all sizes, big and small and large, medium, transform towards a customer-centric approach. Now she’s been teaching how to improve customer satisfaction, predict and mitigate business risk, and increase ROI by investing in, of course, great customer experiences. Now she lives east of Olbia-Sardinia, what an incredible city that is in Italy, out in the countryside.

Vitaly: Also, she has recorded over 175 episodes of her livestream podcast on YouTube and has over 600 hours of videos on the wonderful Delta CX YouTube channel and has just published a wonderful book, Customers Know You Suck: Actionable CX Strategies To Better Understand, Attract and Retain Customers. So we know she’s a great design strategist with a keen eye for customer satisfaction. But did you know that Debbie is often called the Mary Poppins of CX and UX? Why? Well, because she flies in, improves everything she can, sings a...