What Is Content Intelligence & How Does It Work?

Content intelligence refers to software that uses machine learning and AI to measure how different types of content will perform with your target audience.

You can use these insights to improve your online marketing strategy by picking topics or content types that resonate with your readers.

Content intelligence takes the guesswork out of content strategy.

You can analyze data about content that performs well with your audience and use that information to fine-tune your content strategy. Which can help drive more leads, traffic, and sales.

Below, we’ll discuss why content intelligence is important for your business, which features to prioritize when choosing a platform, and five of our favorite tools to get you started.

Why You Need Content Intelligence

Many marketers use content marketing to reach prospective customers. This means creating content meant to grow, engage, and retain your audience.

But there are so many ways to reach an audience. You can publish blog posts, host a webinar, write a social post, etc.

Content intelligence uses data to help you understand the impact of your content. So you can replicate previous successes and cut what doesn’t work.

You can use content intelligence tools to access real-time reporting. Plus insights on what type of content will get results.

Here are just a few things you can accomplish with the help of content intelligence:

• Find out what types of content your audience will enjoy based on previous data and competitor analysis
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