What is Automated Content & The Best Tools to Use in 2023

What Is Automated Content and Why Does It Matter?

Content automation is using software to perform tasks like content creation, distribution, and management more efficiently and accurately. Which allows teams to focus on tasks that impact their business’s bottom line more.

But content automation isn’t designed to replace writers and marketers. Think of your automation tool as an extension of your team. More specifically, it can help you:

• Minimize errors in content creation and publishing
• Personalize content to your target audience
• Gather more data to make data-driven decisions
• Scale operations with fewer resources

So, let’s dig into how you can use AI to power up your marketing.

How to Automate 7 Content Marketing Processes

You can use automation in every part of content marketing, from the initial spark of an idea to execution.

1. Keyword Research

Keyword research is all about finding out what words and phrases your target audience uses to find your products.

Which means if you created a new, durable dog bone—and want to sell that toy—you probably want to rank for the search results for “durable dog bones.”

Because your competitors are on there, and, based on the search results, searchers are looking for dog toys that last a long time.

On the other hand, you don’t need to be too fussed about ranking for “dog chews.”

Because the results show dog treats, not toys. Which you don’t offer.

In other words, you want to target keywords that:

• Your target audience actually...