What Is an SEO Specialist and How to Become One

An search engine optimization (SEO) specialist’s primary goal is to to improve a website’s organic rankings.

Whether you want to start a career as an SEO specialist or work for a company looking to hire one, this guide will provide answers.

What Is an SEO Specialist?

SEO specialists (also called SEOs, or search engine optimizers) use keyword research, content creation, link building, technical audits, and more to improve organic search results. It’s their job to identify search-related strategies and tactics that generate more leads and drive more revenue for your business.

Other roles, such as SEO experts and SEO managers, have extensive SEO knowledge and experience. SEO specialists are entry- to mid-level professionals developing their expertise.

Benefits of Becoming an SEO Specialist

SEO is an in-demand and lucrative field. According to BrightEdge, 53% of all site traffic comes from organic search. And around 70% of online marketers think SEO is better than PPC (pay-per-click) for generating leads.

A recent B2B marketing report found that 49% of respondents use search engine optimization tactics at their company, and CMOs and Senior Executives plan to allocate 23.5% of their marketing budgets to SEO in 2023.

SEO specialists are in high demand as businesses spend money to generate leads through organic search traffic.

Another advantage of SEO is the low cost and entry barrier compared with other digital marketing types such as PPC advertising or social media...