What is an Agency Partner Program?
Ever wondered what an agency partner program is and how it can fuel your marketing agency’s growth?
Essentially, an agency partner program, especially in the SaaS world, is a strategic alliance where your agency partners with a SaaS company to mutually benefit from shared resources and customers.
What is a SaaS Agency Partner Program?
In a nutshell, an agency partner program is a strategic arrangement in which a SaaS company forms a partnership with a marketing agency, giving you access to their tools and expertise to offer your clients and benefit yourself.
Different types of SaaS agency partner programs
There are several types to consider – reseller, affiliate, referral and integration programs. Each has a different structure, but all aim to create a synergistic relationship between your agency and the SaaS company.
Here is a brief overview of these different types:
- Reseller Partnerships: the agency sells the SaaS company’s product or service to its customers, often at a markup.
- Affiliate Partnerships: the agency promotes the SaaS product or service and earns a commission for any sales through their referral link.
- Referral Partnerships: the agency refers potential customers to the SaaS company and is rewarded for any resulting sales, often in the form of a finder’s fee or commission.
- Integration partnerships: the agency integrates the product or service into its own offerings, providing clients with enhanced functionality and services.
These partnerships...
source: https://news.oneseocompany.com/2023/07/04/what-is-an-agency-partner-program_2023070447161.html
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