June 05, 2023  SEONews
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What is AMP? A Beginner’s Guide to AMP Pages and SEO


What is AMP?

AMP (formerly known as Accelerated Mobile Pages) is an open source HTML framework that helps create fast-loading mobile-optimized web pages.

So, an AMP page is essentially a stripped down version of a regular web page.

And it might look like this:

Google led the open source project to compete against Facebook Instant Articles and Apple News.

Both allowed publishers to create content that loaded quickly and was easy to consume.

Google first served AMP pages in mobile search results in 2016. And they were limited to a “Top Stories” section at the top of the SERPs.

Like this:

It was originally designed for news publishers. But has since expanded to include all types of web pages.

How does AMP work?

The AMP framework consists of three basic components:

  1. AMP HTML
  2. AMP JavaScript
  3. AMP cache

AMP HTML

AMP HTML is HTML with certain restrictions to ensure that pages load quickly. It removes or modifies some elements and properties that can slow down web pages.

A simple HTML file might look like this:

Basically, AMP HTML documents should:

  • Start with <!doctype html> (to send information to the browser about what type of document to expect)
  • Includes a top level <html > or <html amp> tag (to indicate that this is an AMP HTML page)
  • Include <head> and <body> tags (to define the document’s content, ie headings, paragraphs, images, hyperlinks, tables, etc.)
  • Close a <link rel="canonical" href="https://www.semrush.com/blog/URL"> (to...


source: https://news.oneseocompany.com/2023/06/05/what-is-amp-a-beginners-guide-to-amp-pages-and-seo_2023060545671.html

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