What Is a Meta Description? (+ How to Write One & Best Practices)
A meta description tag is an HTML element that provides a short summary of a webpage. It can appear as a snippet below the page’s URL and title in Google’s search engine results pages (SERPs).
Google automatically generates a snippet of your pages based on the search query, the content on the page, and the page’s meta description. Whichever Google believes most adequately addresses the user’s search intent.
Which means:
Your meta descriptions should be unique, descriptive, and relevant to the page.
Here’s what a meta description can look like on a SERP:
To provide a meta description for a page, add it in the <head> section of each page’s code. Within a meta description tag, like so:
<metaname="description"content="Learnhowtodevelopatoneofvoiceforyourbrandanduseourtemplatetogetstarted.">
Most content management systems (CMSs) and SEO plugins allow you to add and edit HTML meta descriptions by typing in a designated field.
Here’s an example from WordPress:
Further reading:
Meta descriptions are really important for SEO. Even though they aren’t a direct ranking factor.
They’re used to generate snippets that tell searchers about your page. And help you stand apart from competitors on the...
source: https://news.oneseocompany.com/2023/12/15/what-is-a-meta-description-how-to-write-one-best-practices_2023121553621.html
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