What Is a Lead Generation Website? (And How to Build One)

A lead generation website captures information from potential customers (i.e., leads).

This often includes their name, email address, and phone number—but it can also include things like how much money they make, where they live, andmore.

While an entire website can be dedicated to this purpose, a single page (aka a landing page) within a broader website can also serve as an effective lead generation tool.

I’ve built dozens of websites for clients and created sites for my own businesses. I’ve captured tens of thousands of leads over the years, and here’s what I’ve learned.

A good lead generation website:

• Gives the visitor one main option: to enter their information.
• Includes trust signals (testimonials, ratings, etc.) that put the user atease.
• Has a clean layout that minimizes distractions.
• Uses visual cues to draw the eye to the nextstep.
• Has great copy that makes the visitor want to give theirinfo.

In addition to the design elements, a good lead generation website should also be technically sound. It should load fast, be mobile-friendly, be easy to use, and include an SSL certificate.

Let’s look at some examples.

Here are three websites that are excellent at turning visitors intoleads:

1. Adobe

Adobe has some free tools that work great as lead generation pages on its website.

In fact, the landing page for its image background removal tool is done so well it...