What Is a Content Creator? (& How to Become One in 2023)

What Is a Content Creator?

A content creator produces educational or entertaining (sometimes both) content that’s distributed across online platforms like social media, podcasts, blogs, and more.

New types of content and creators will likely emerge as new technologies and platforms become available.

And content creators can choose the format that works best for them. From short videos on TikTok to podcasts on Spotify.

Creators produce content designed to attract and engage a specific audience. To support their larger goals.

Depending on their goals, content creators might focus on producing content that leads to new followers, subscriptions, site visits, sales, and more.

What Does a Content Creator Do?

Exactly what a content creator does depends on the platform(s) and format(s) they use.

Their work can involve writing blog posts, creating social media posts, taking photos, recording videos, and more.

But content creators can also have other responsibilities. Like researching trending topics, interacting with their followers, responding to comments and messages, and monitoring metrics.

Content creators are often business owners. In that case, their responsibilities include managing a business, sourcing clients, and communicating with clients.

Types of Content Creators

Content creators can be:

Let’s explore each of these types.

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