What Google’s new guidelines for AI-produced content mean for SEO – Search Engine Land
Google might have stumbled in its Bard announcement, but it made up some goodwill (for me, at least) with another early-February release – its new search guidelines on AI-generated content.
Google seems to support what many good SEOs have argued for some time:
It doesn’t matter what you use to create content as long as you’re producing something valuable for people – and not gaming the search engine.
With Google’s perspective out there for all to see, where do SEOs go from here? I’ll examine the topic from a few angles:
- The marriage of Google and AI.
- The caveats to consider when using AI for content.
- Skills SEOs need to develop right now.
The marriage of Google and AI
Google and Microsoft Bing are using AI-powered content to deliver search results, and that shouldn’t come as a surprise to anyone.
Even Google’s guidelines say they’ve been using AI in some form for a long time. (And paid search marketers know how much AI and machine learning have changed the PPC game.)
I’m guessing…
The post What Google’s new guidelines for AI-produced content mean for SEO – Search Engine Land first appeared on SEO, Marketing and Social News | OneSEOCompany.com.
source: https://news.oneseocompany.com/2023/03/21/what-googles-new-guidelines-for-ai-produced-content-mean-for-seo-search-engine-land_2023032142350.html
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