What do SEO platforms do? Do you need one? – Search Engine Land

Of all the tactics for driving traffic on the web, search engine optimization (SEO) is perhaps the most powerful, given that 53% of a website’s traffic can typically be attributed to organic search, according to a BrightEdge study. But the practice of SEO has become more complex and it involves more considerations than SEOs enjoyed in the “ten blue links” era.

SEO is not just about content creation and promotion anymore. It also involves improving the user experience and adapting to the evolving ways that search engines display and deliver results across different platforms like voice assistants. However, traditional SEO practices are still relevant. Keyword research, page-level analysis, backlink tracking and acquisition and rank tracking, are still essential for success even in a changing landscape.

SEO platforms offer numerous capabilities that include all of those, as well as competitive intelligence, social signal integration and workflow rights and roles. They also provide…

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The post What do SEO platforms do? Do you need one? – Search Engine Land first appeared on SEO, Marketing and Social News | OneSEOCompany.com.

source: https://news.oneseocompany.com/2023/06/15/what-do-seo-platforms-do-do-you-need-one-search-engine-land_2023061546142.html

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