What do new pans have to do with attribution?; Friday’s daily brief – Search Engine Land

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Good morning, Marketers, and have you ever been “Instagram-influenced” to buy something?

Even when I know I’m being “influenced” or retargeted, sometimes the marketing is so good that I just have to cave and buy it. My most recent targeted buy was a fancy set of new pans that Instagram just knew I needed.

I’ve seen ads for this brand for probably at least a year (good on ‘em for playing the long game), and I finally broke down this past weekend and did my pan research. It included Googling, competitor comparisons, clicking search ads and visiting multiple social media profiles. After chatting with a friend, who confirmed that my pans from college likely needed replacing, I finally converted.

It made me think of Google’s recent DDA…

Read Full Story: https://searchengineland.com/what-do-new-pans-have-to-do-with-attribution-fridays-daily-brief-374877

The post What do new pans have to do with attribution?; Friday’s daily brief – Search Engine Land first appeared on SEO, Marketing and Social News | OneSEOCompany.com.

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