What Can ChatGPT Do? How To Use It + Examples

ChatGPT can be a powerful marketing and business assistant.

But while you’ve probably heard of it, you may be unsure of how to use it effectively.

Which is why we created this guide. In this article, you’ll learn the following:

• What ChatGPT is and how it works
• How you can access ChatGPT
• Seven ways businesses can use ChatGPT to save time and increase productivity
• The advantages and limitations of ChatGPT

Let’s dive in.

What Is ChatGPT?

ChatGPT is an artificial intelligence (AI) chatbot created by OpenAI. It was designed to understand and produce responsive text conversationally.

In business, ChatGPT is usually used for:

• Generating textual content and content ideas
• Proofreading existing articles
• Coding and editing code
• Creating art and writing prompts

In other words, you can ask ChatGPT questions or give it commands, and it’ll respond in a conversational tone.

For example, here’s how ChatGPT responded to the prompt, “Why isn’t Pluto a planet anymore?”

But how does the technology behind ChatGPT work?

GPT stands for generative pre-trained transformer. It’s a language model that can understand and generate human-like text.

This language model, known as a large language model (LLM), uses data it’s trained on to generate text. When you enter a question or a prompt, it returns text it predicts to be the best response based on what it “knows.”

ChatGPT runs on GPT-3.5, a GPT model created by OpenAI. OpenAI has also created an even more powerful—but paid—model called GPT-4.

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