What Brand Marketers Need to Know About Search Engines Driven … – Rebellion Research
What Brand Marketers Need to Know About Search Engines Driven by Artificial Intelligence
The method in which people interact with information is being revolutionised by search engines that are powered by generative artificial intelligence (GAI). It is absolutely necessary for you, as a marketer for a business, to have an understanding of how search engines function and how they might have an effect on your marketing plan.
So, what precisely does it mean for a search to be driven by GAI?
The generation of search results is handled by machine learning algorithms in search engines powered by GAI. These algorithms, rather than relying on pre-programmed rules, learn from the actions and patterns of search conducted by users in order to produce results that are more accurate and relevant.
The ability to provide more tailored search results for each individual user is the primary benefit offered by search engines that are driven by GAI. These search engines are able to…
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source: https://news.oneseocompany.com/2023/03/13/what-brand-marketers-need-to-know-about-search-engines-driven-rebellion-research_2023031341908.html
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