What Are They & How to Find Them

What Are Organic Keywords?

Organic keywords are keywords used in search engine optimization (SEO) to attract free traffic.

They differ from pay-per-click (PPC) keywords, which are terms that advertisers bid on to show their ads in search results.

If you optimize your website for organic keywords, you can rank in the search engine results pages (SERPs) and get free traffic and conversions.

In this article, we’ll show you how to find organic keywords and use them to improve your search engine rankings.

Let’s start.

How to Find Organic Keywords

There are many ways to find organic keywords. Below, we’ll walk through a few options.

Use a Keyword Research Tool

A professional keyword research tool, such as Semrush’s Keyword Magic Tool, can identify organic keywords for your website.

With an extensive keyword database containing more than 24 billion keywords, it’s one of the most comprehensive tools for organic keyword research.

Let’s say you run an interior design business. Type “interior design” in the search bar and click “Search.”

The tool will dig into its database and surface organic keyword ideas. (In this example, more than 245,000 keywords.)

The tool also provides important keyword metrics like search volume and keyword difficulty.

Search volume tells you how often people search for these keywords each month, on average.

And keyword difficulty is how difficult it is to rank for them.

These metrics help you prioritize which keywords to target.

For example, if your...